Reply an Italian company that specialises in consulting, system integration and digital services, officially announced the launch of the real-time 3D materials platform, “AI Product Discovery” leverages generative AI.This solution Digital Twins with brings a new way of interacting, facilitating the understanding of products and diversity to enhance the overall product experience

Developed by Infinity Reply and Machine Learning Reply, subsidiaries of 3D content & spatial computing and AI within the Reply Group, “AI Product Discovery” uses Epic’s Unreal Engine technology to enable products and environments highly real-time 3D visualization of surroundings Powered by generative AI, the system acts as a digital assistant in large-language models produced by OpenAI and interacts seamlessly with other large-language models, participating in dialogue and assist end users with design activities

The AI ​​Product Discovery Configurator provides a simple and intuitive personalized experience. It uses a generative AI model to guide users through the design process, providing accurate and contextual information about the unique features of each product and brand as well as, manufacturing different patterns for objects and textures. Users can create customizations in real time by adjusting finishes, colours, materials and options, using voice, gesture and text commands. Advanced real-time 3D technology allows users to control the manufacturing process and better visualize products and their flow.

Its versatile design enables AI Product Discovery to cater to diverse sectors, ranging from automotive and retail to home appliance manufacturing, offering round-the-clock personalised assistance through both physical and digital platforms.

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