Google is rolling out a new technology called passkeys, making it easier for users to access their services without the need for a password. The feature allows users to sign in to Google’s apps and websites by using their device’s built-in security features, such as fingerprint recognition, facial recognition, or a screen lock PIN, instead of having to enter a unique password each time.

In a blog post, Google noted that passkeys are more secure than passwords because they cannot be obtained through phishing attacks. Additionally, if an app or service that the user uses is hacked, their login information will not be exposed.

Last year, Google, Apple, and Microsoft pledged to support new security standards that would remove the need for passwords. Now, Google is the first of the three tech giants to roll out this new feature.

Users who are not ready to move to passkeys can still use passwords and two-factor authentication options. However, passkeys are a more secure alternative as they do not rely on memorizing passwords or entering them into a web form for each site.

Google’s passkeys technology is available for all major platforms and can be accessed by visiting g.co/passkeys. The passkey is stored on the user’s local device and can be removed from their Google account settings if the device is lost.

Several major services have already deployed passkey experiences to streamline sign-in for their users, including Docusign, Kayak, PayPal, Shopify, and Yahoo! Japan. With Google now offering passkeys for its own services, it is likely that other tech companies will follow suit.

Passkeys offer a simple and safe way to sign in to apps and websites, without the need to remember complex passwords. As Google continues to make it easier for users to access their services, it is hoped that this will encourage more people to use secure authentication methods, ultimately making the online world a safer place.

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